The Goal
Increase the number of customers of Byron businesses.

CURRENT DRIVES THAT ARE SATIATED .

1.0.  Why do travelers visit in Byron?
        Why do travelers spend the night in Byron?

       1.1. 

Not for any reasons that Byron controls.

                1.1.1. 

The motorist is out of gas and Byron is next.

   1.1.2. 

The motorist is hungry and Byron is next.

   1.1.3. 

It is time to stop for the night and Byron is next.


2.0.  What motivates travelers to plan to visit in Byron?
        What motivates travelers to plan to spend the night in Byron?

        2.1.  A value-added feature that a business in Byron did in the past.

                2.1.1.  The price of gas is less.
                2.1.2.  The food at a particular restaurant is delicious.
                2.1.3.  A particular motel is super clean, and quiet.

        2.2.  The features in the brochures now being distributed.
                What is in Byron that a travelers would want to visit twice?

Many places along the freeway have gas, food, and lodging. What can be done to make Byron preferred over the other places? Byron must have features that distinguish it from the many other places to stop along the freeway. These features must add value to Byron. The traveler must value Byron as a place to stop more than he values the other places to stop. Byron must have value-added features.

The Relaxation Park

HARRIS DYES: ADDITIONAL DRIVES TO SATIATE.

1.0. 

What would motivate additional motorists to visit Byron? What are some value-added products and services for travelers, and Byron residents.
             1.1.  

Jogging Track.

The track will be tree-lined and several bird-feeders within a few yards. The family can jog/walk and relieve the stress from hours of sitting in the car.
 

          1.2.  

Putting Greens.

 The business traveler can relax and practice golf, and network with other business travelers. The putting greens are outstanding, like no other in the world. Natural grass, professional quality. Each side of the green will slope differently. Each putting-green will be different. Gravity removes balls from the cup through an underground pipe. Other golfers do not have to stop playing while a player retrieves his/her ball from the cup. Several people can play on the same green. While one golfer is walking up to his ball, another golfer can putt. Each golfer will mark his balls. Each golfer will retrieve his balls at the end of the underground pipe which will be off of the green.
 

          1.3.  

Miniature Horses.

 The family can interact with the miniature horses. Most people only get to see pictures of these amazing animals. Children will be able to ride in horse-drawn wagons.
 

          1.4.  

Aviary.

 Build a structure that allows people to be in with the birds. Size depends on the amount of money available. Increase the length as more money becomes available.


                1.4.1.  

Birds: Peacocks, guinea fowl, pheasants, quail, doves, swans, ducks, geese.

               1.4.2.  

Benches - sit and observe.

               1.4.3.  

Concrete floor with embedded heating pipes. Leaves, grass, on the concrete. Potted scrubs for birds to hide.

               1.4.4.  

Covered roof. Screen wire and glass covered sides. Secure from animals that eat birds and their eggs: rats, cats, snakes.

               1.4.5.  

Pond for water fowl. Mist-shower, shallow water area for birds to bathe. Continually running water to cleanse the pond.


          1.5.  

Aquarium.

                                 1.5.1.  

Build an aquarium that people can walk through. The fish will be on both sides of the visitors, under their feet, and over their heads. Different kinds of fish will be in each tank. Benches: sit and observe the fish. Atlanta has the largest fishes. Byron has the smallest fish and the most colorful fish.

 1.5.2.  

One tank can be build, maybe ten feet long. When more money is available another tank can be built and placed next to the first one. Then visitors will have 20 feet to walk through.

 1.5.3.  

The Atlanta aquarium has the largest fishes in a tank. Byron will have the smallest and most beautiful fishes in a tank.

              1.6.  

Merry-go-round.

 The young and the old enjoy a restful merry-go-round. A duplicate of the one in Segovia, Spain would be a value-added product. Birds that the riders move the wings. Helicopters that the riders move the rotors by pedaling. A tug boat that rocks in the “waves”.


          1.7.  

Small Train.

 Children of all ages enjoy riding the small trains.


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